"Be the Change" is a logo created for an online Multi-Channel Network company which displays video content tailored towards the empowerment of African-Americans and black pride through positive, informative and entertaining content. Its colors, green, black, and red represent the colors of the Pan-African flag, a symbol of black unity, ancestry, and natural wealth. The delta symbol that interlocks and unites the letters 'BTC' is a representative for change. The negative space above the 'T' forms an arrow pointing in an upward direction, symbolizing a positive change. When looking at the logo in its totality, it is clean and simple and can be placed transparently in the corner of the video content.