The creation of the logo for personal branding, specifically for a member of Kappa Alpha Psi Fraternity Incorporated with the line name "Ankhor," was a strategic process aimed at capturing the essence of the individual's identity and affiliation. The logo features a vector illustration of an anchor, chosen to symbolize strength, stability, and resilience. As the individual's line name is "Ankhor," the anchor serves as a fitting representation, aligning with both personal and fraternal significance. This concept logo was designed with versatility in mind, intended for use on apparel and other branding materials.